ServicesStrategy, Engineering, Interaction Design
Tech stackWordpress, Laravel, Ionic, Angular.js, ProductLeadaficotroceni.ro
Today there is a high pressure in retail due to the disruptive trends in how people buy. While people are not visiting the malls as often as they did, the sales conversions, in general, show that the customer’s intent to buy is higher.
This insight alone shows us that a mall visitor has greater sales potential than ever before.
Our challenge was to harness the power of digital and provide the right tools for the mall to set a foundation for retail integration.
Working with such an organization is challenging first from a communication point of view. Understanding the stakeholders objectives, finding a common ground and building upon these its not as easy as it might look.
Many sketches, a lot of code, endless iterations and focus group discussions, requirements alignment workshops and countless decisions. The end result is more rewarding when it's backed by all these.
When the customer is well aware of the retail landscape and the upcoming growth pillars, it's fairly easy to find a common ground. A shopping mall needs to evolve into an experience community center both offline and online in order to thrive and this is a major challenge. We are always ready to embrace such a big retail challenge and provide our best solution for it.