Bring to life the full inventory in an always-on retail scene.
TOP LINE is spearheading the development of professional beauty services industry in Romania. The company offers a wide range of products, infrastructure and services for any beauty salon, be it a beauty parlor, hairdresser, spa or solarium.
ClientTopLine Romania
ServicesStrategy, Digital commerce, Engineering
Tech stackMagento, PIMS, SAP, ProductLead
toplineshop.ro
Challenge
Bring to life the full inventory in an always-on retail scene.
Mix together over 64k products from over 150 brands in a multi-site ecommerce use case bringing the best beauty innovations closer to both B2B and B2C customers.
Effort
4800 man-hours put into a scalable technical solution based on Magento, Amazon, Akeneo, SAP, ProductLead and custom middle-ware.
An average load time of 1.49s delivered over this technology stack required a thorough and multi-diciplinary technical approach, successfully delivered by our engineering team.
Inventory integration
Technology is nothing without processes and discipline.
We've deployed a huge effort together with Top Line's brand managers to integrate the inventory from top brands like Guinot, Babor, Balmain, Depileve, Goldwell, Joico, Moroccanoil, OPI, LPG, Kevin Murphy.
influencers selection shops
Unalike Beauty
Harnessing the power of influencers has never been easier, by integrating ProductLead in the traditional ecommerce supply chain and cutting the buying process friction.
Influencer Marketing
A form of marketing in which focus is placed on specific key individuals rather than the target market as a whole, a new wonder kid of marketing, delivering strong ROI.
Instagram is the most effective social media platform to develop an influencer marketing strategy.