Differentiate in a fragmented and dynamic shoe market
Behind a pair of heel sandals, some country boots or some over knees boots, a real lesson of magic unfolds. Nappo is the brand that writes this magic. Nappo's creative process is elaborate, complex and anchored entirely in the tastes and preferences of today's women. Modern, beautiful, spiritual, delicate and refined. This is Nappo, a young but very popular shoes brand.
ClientNAPPO shoes
ServicesStrategy, Branding, Digital Commerce
Tech stackMagento, Wordpress
nappo-shoes.ro
Challenge
Differentiate in a fragmented and dynamic shoe market
Our customer is an important shoe production factory with B2B customers across Europe, their products being sold online on Poelman, Zalando, Amazon, Zappos. The customer decided to enter a new market but this time with its own brand.
Effort
Not as easy as it may sound
Retail network strategy, opportunity analysis for retail locations, in-store customer experience, store concept proposals, omni-channel integration, loyalty strategy, branding, digital marketing strategy, ecommerce website development on Magento platform, sku photography, lifestyle photography, managed services.
Relationship
Hard work always pays off
Nappo's management is top notch in terms of business vision and business drive. Starting with shoe design, production management and continuing with retail logistics, Nappo needed a reliable marketing partner to drive ecommerce sales. Their genuine desire to build a high quality brand inspired us in our work.